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For decades, British basketball has been held together by the passion of its people. Fans turning up week after week, volunteers giving their evenings and weekends, referees working for little more than the love of the game, players and coaches keeping the fire alive. You are the reason basketball in Britain has survived at all.
But let’s be honest: you’ve also been let down. Crowds too small for the talent on the court. Leagues that start and stop, merge and collapse. Promises made and then broken. Governance battles that feel endless while the rest of the sporting world moves forward. It isn’t fair — and it isn’t good enough.
That is why Premier League Basketball (PLB) exists. We believe British basketball deserves more than survival. It deserves to thrive. PLB is being built as a summer league — not fighting against football in the winter, but creating its own space in the sporting calendar. A league that can attract the talent, sponsors, broadcasters, and investment that the sport in Britain has always lacked.
But here’s the truth: no new league can succeed without you — the people who have kept this game alive. Fans who create atmosphere. Volunteers who make game days happen. Referees and officials who bring fairness and order. Coaches and players who represent the best of the sport. PLB isn’t coming to replace what you’ve built. It’s here to honour it, to amplify it, and to finally give it the platform it deserves.
When the NBA looks at Britain, it sees 6.5 million basketball fans. When broadcasters look, they see a summer content gap waiting to be filled. When investors look, they see a global sport that has yet to reach its potential in one of the world’s greatest markets. And when we look, we see you — the lifeblood of British basketball.
This is a chance to build something together. Not another false start, but a foundation that lasts. A league that respects the people who carried the game when no one else cared. A league that gives the next generation of players, coaches, and officials a stage they can be proud of.
British basketball has been patient long enough. It’s time for progress. And it will only happen if we do it together.
Join us. Be part of the future of British basketball!