Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
To redefine the sport of basketball in the UK and become the world’s top destination for emerging international basketball talent through the establishment of a commercially successful, premier sports entertainment enterprise.
Our management and advisory team include proven media, entertainment, sports marketing and basketball operations professionals from both sides of the Atlantic. Members of the PLB team have deep NBA experience and have been instrumental in the successful launch and operation of the WNBA and NBA G League, as well as the operation and management of NBA and European clubs including the Atlanta Hawks, New York Knicks, Washington Wizards, Charlotte Bobcats, FC Barcelona Basquet, Bilbao Basket and Basket Zaragoza.
PLB will operate as a unified commercial entity, initially owning 100% of all participating clubs. This centralized structure ensures full control over financial discipline, brand integrity, and operational standards across the league. PLB will directly manage all core revenue streams—including media rights, sponsorship, ticketing, and merchandising—under one integrated platform. This approach maximizes scale, unlocks commercial efficiency, and builds equity value at both the league and club levels.