Interest in proper professional basketball in Great Britain has increased as American-style sports entertainment continues to gain market acceptance with both the NBA and NFL staging sold-out performances over the last several years. In Britain, commercialized basketball during the summer months is an emerging opportunity where there is limited commercial competition from May to September, and a virtually untapped fan base.
THE PLB MISSION
To own basketball in Great Britain and become the world’s top destination for emerging international basketball talent through the establishment of a commercially successful, premier sports entertainment enterprise.
PLB will operate as a single commercial entity, with the League initially owning 100% of each Club. This structure allows the League to exercise the stringent financial and operational controls necessary to maximize value in its Clubs and media properties. The League will centrally manage season and group ticket sales, as well as sponsorship sales.