Through the years, basketball has enjoyed a great relationship with the United Kingdom, dating back to the 1990’s when Michael Jordan first appeared on British television to the NBA and Euroleague playing at London’s O2 Arena, the world’s busiest live entertainment venue. The excitement of live professional basketball has proved attractive in this marketplace, but has not yet found a credible pathway to acceptance among the British public. Until now!
Backed by R&R Venture Partners and notable private investors from both sides of the Atlantic, PLB plans to become the world’s top destination for emerging international basketball talent whilst laying the foundation for Britain’s next generation of basketball stars.
We have extensively researched the market and developed partnerships in anticipation of our inaugural season. The response has been outstanding, seeding the ground for new partnerships. We very much look forward to delivering world-class, sports entertainment to the United Kingdom.
As we launch our business, we will connect with fans, attract television viewers and continue to build relationships. It’s an exciting time to be involved with PLB. We look forward to working with the wider basketball community in the United Kingdom and to announcing exciting news in the months ahead!
To build and commercialise professional basketball in Great Britain and become the world’s top destination for emerging international basketball talent through the establishment of a commercially successful, premier sport entertainment enterprise that consistently delivers –
High-quality, competitive basketball sporting events held during the Summer in major UK venues, broadcast live in prime time
Fresh, fast-paced, interactive entertainment experiences which engage live event enthusiasts, families and basketball fans
Our management and advisory team include proven finance, entertainment, sports marketing and basketball operations professionals from both sides of the Atlantic. Members of the PLB team have been instrumental in the successful launch of the WNBA and the NBA G League, as well as the establishment, operation and management of NBA and European franchises including the Atlanta Hawks, New York Knicks, Washington Wizards, Charlotte Hornets, C.B. Bilbao Basket and Basket Zaragoza.
Every fan is entitled to a wholesome environment for guests and family members.
Every fan demands that we maintain absolute respect for basketball and the competition.
Every fan deserves our very best effort.
Every fan is entitled to a total entertainment experience at an affordable cost.
Every fan should receive the very best for their purchasing power.
Every fan is entitled to access in recognition of their support at every game.
Fans are entitled to fast, accurate, and complete information.
Fans expect PLB to be free of physical violence, drugs, alcohol, and gambling abuse.
Fans expect us to make our communities a better, safer, and more positive place to live.
Fans should know that we are committed to serve.
175 Wardour Street
London W1F 8WU
+44 (0)20 3514 1773